Retail Innovation with Dbvisit Replicate


In these current times it’s a “dog-eat-dog” world like it has never been. We are fighting over every bit of margin and trying to create value without increasing cost. The following example from a retail background shows an innovative way you could accomplish this, leveraging the #1 database at the lowest thinkable investment combined with the smart alternative from the makers of Dbvisit Software.

In this example we are following a supermarket in their quest to “do business a little different” and they are thinking of combining ‘shopping audience attitude’ in an interactive way with a time specific advertisement technique.
The idea is to look at what people are checking out at the cash register and combining this, in real-time, with both amounts of items in stock and possible specific business rules applicable to any discounts to be given.

By gathering information at the counters, information about what kind of groceries people are actually buying at that specific moment, you get an insight in the natural fluctuation of buyers behavior during the day. With this information you can do stuff, like figure out how much of what articles you need in stock or direct resupplies in the store during the day, getting the maximum revenue out of the employees responsible for making sure everything is plentyfull ready for the taking.
But why not take this one step further they thought. If we can combine this cash-register information with some kind of continuously changing system of discounting, we can create an element of interactivity. By looking at what articles are sold, combining this with remaining stock and using the fact if there already is some regular discount on specific articles, you can make a system where, for instance every 15 minutes, there is another specific item on ‘super special sale’. Delivering this “buy now” message to the actual customer can be done in several ways, either by loading this information in self-checkout bar-code scanners or for instance by label printers offering the specific discount label to be scanned at the checkout counter. After a ‘super special sale’ moment elapses, everything changes and a new article is the hot deal of the moment.

Where in a normal setting the POS entries are fed into the regular business database to be processed in a batch-like fashions you would have no chance of getting this information recycled. This backbone infrastructure cannot be used for the very data intensive activities we would need for our initiative to take shape. Having delays here would inevitably mean delays and errors at the checkout counters with queues and unsatisfied customers as the least of your concerns.

Regular data replication solutions would render any business case useless before somebody even had the heart to dream up such an idea. Today, by leveraging the Oracle database Standard Edition or even Standard Edition One, you have an environment which is capable of handling such information loads. Combine this hyper cost effective installation with a Smart Alternative like Dbvisit Replicate, replicating data away from you core POS infrastructure, delivering this data at a special database for this initiative. Here it is combined with stock information, also delivered by Dbvisit Replicate, to create a system that is real-time, robust and a system that doesn’t interfere with regular business. Moreover it creates a system which does support the business case by requesting up to 80% less investment.
This example shows that many of the smart ideas which were created by the business have stranded in an impossible business case. Today, the Smart Alternatives of Dbvisit create the opportunity for you to rethink these ideas and really start realizing them.

Just because it’s possible now!


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